House Hunters Demand Daylight and Fresh Air

New survey reveals the priorities of property buyers

A new survey carried out by VELUX® reveals that 68 per cent of UK residents rate the amount of daylight entering a property as ‘important’ or ‘very important’ when looking for a new home. Nearly two-thirds deem fresh air in the property to be similarly valuable.

The findings are published as part of the leading roof window manufacturer’s Healthy Homes Barometer 2015 survey, which aims to discover more about people’s views on their current and future homes. VELUX® has been creating better living environments for over 70 years using the principles of daylight, fresh air and quality of life to improve millions of homes around the world.

Women are more particular than men about the amount of daylight available in a new home, with 76 per cent saying it is a ‘very important’ or ‘important’ consideration, compared to 60 per cent of men. Fresh air is ‘very important’ or ‘important’ to 68 per cent of women and 54 per cent of men.

However, both men and women agree that when it comes to choosing a new home the most important consideration is comfort: 87 per cent of women and 78 per cent of men rated this as ‘very important’ or ‘important’. Size, energy costs and the functionality of the rooms all rated as the most important considerations for male and female house hunters.

Those looking for a new home in the East Midlands and Yorkshire & Humberside were most likely to rate daylight as being of the utmost importance to their search. Yorkshire & Humberside was also the UK region most concerned that their new property should have good air quality.

Jim Coates, Marketing Director at VELUX®, said: “Here at VELUX® we have long understood the importance of daylight and fresh air in a healthy, happy home – the Healthy Homes Barometer reveals that today’s house hunter shares these values.

“UK consumers are smart to care about the quality of their living environments when looking for a new home, given that we spend 90 per cent of our lives inside buildings and the quality of our indoor surroundings has a direct impact on our health and wellbeing.”

For anyone looking to invest in or rent a new property, here are our top tips on what to look for to maximise your sense of wellbeing (these tips are also handy for those putting their house on the market):

  • Check the orientation of the property to ensure the rooms you will spend most time in get sufficient daylight – spending most of the day in a north-facing room is a no-no for your general wellbeing
  • Visit the property at different times of day to get a feel for how much natural light enters the house, and in which rooms
  • Make sure the property is well ventilated but still energy efficient – windows and doors should be well sealed but easily accessed and opened
  • Ask about insulation – a well insulated house will keep your energy costs down, while a house without any insulation can cost a fortune to heat – and central heating can also add to a sense of stuffiness
  • If a room is particularly small and/or dark, find out if the dividing wall can be easily knocked down to open up the space and let in light
  • In each room, open curtains or blinds as wide as possible to get a feel for the maximum available daylight
  • Try to imagine the house without the owner’s personal possessions – home owners: do your best to clear the clutter as this will help potential buyers to visualise the home as their own. Plus it makes rooms appear bigger!

About the Healthy Homes Barometer 2015

The Healthy Homes Barometer is an analysis presenting key findings from a pan-European study investigating European citizens’ attitudes and behaviour regarding home comfort, energy consumption and environmental impact.

Barometer methodology

During October 2014 a questionnaire was answered by 12,000 Europeans in Austria, Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands,Norway, Poland and the UK. The questionnaire and analysis were carried out by independent consultancies, Operate A/S and Wilke.

The twelve countries surveyed represent more than 375 million Europeans, accounting for more than 70 % of the total European population. The selected countries represent a variety of sizes and geographic locations. When concluding on a pan-European level, responses have been weighted according to a specific country’s share of the population of the twelve European countries surveyed as a whole.

About the VELUX Group

About the VELUX Group

For more than 75 years, the VELUX Group has created better living environments for people around the world; making the most of daylight and fresh air through the roof. Our product programme includes roof windows and modular skylights, decorative blinds, sun screening products and roller shutters, as well as installation and smart home solutions. These products help to ensure a healthy and sustainable indoor climate, for work and learning, for play and pleasure. We work globally – with sales and manufacturing operations in more than 40 countries and around 9,500 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company wholly owned by non-profit, charitable foundations (THE VELUX FOUNDATIONS) and family. In 2016, VKR Holding had total revenue of EUR 2.4 billion, and THE VELUX FOUNDATIONS donated EUR 155 million in charitable grants. For more information, visit www.velux.com.