Six Awards for VELUXGBI Including Marketing Team of the Year
VELUX GBI has won ‘marketing team of the year’ for its work on two campaigns that helped grow the share of the roof window market.
The Glenrothes based company picked up the gong at the Marketing Society Star Awards that was held in Glasgow on Thursday 8 June, along with a gold and two silver awards for its campaign to promote the benefits of their roof windows in single story extensions to homeowners, installers and architects. They also scooped a silver award for the successful launch and roll-out of its white painted window range.
The VELUX team took a further two gold awards at PRCA Scotland DARE, held in Edinburgh on the same night, for its extensions campaign. Both ceremonies celebrate the best in PR and marketing.
The haul of awards was a true team effort. Not only did we successfully roll-out a brand new product range of white-painted roof windows as standard, a bold move in a market dominated by pine for decades, but our single-storey extensions campaign was launched at a time when Brexit had delivered a big knock to consumer confidence.
By educating and inspiring homeowners on the benefits of adding VELUX roof windows to their extension project, we increased demand within the market.
As market leader, we strive at all times to live up to and surpass our customers’ expectations by constantly developing innovative and attractive products that help create better homes with daylight and fresh air through the roof and grow the market
We are very proud as a business to have grown the demand for roof windows in the market. We’re already building on these results and are aiming to deliver further growth in 2017 across all our core home improvement markets, including loft conversions and flat roof extensions.
Marketing Society Star Awards – SGW3, Glasgow, 8 June
- Gold award for Retail: Single storey extensions campaign
- Silver award for Brand Experience: White-painted roof window product range launch
- Silver award for Media: Single storey extensions campaign
- Silver award for Brand Development: Single storey extensions campaign
- Shortlisted for Integrated Marketing: White-painted roof windows product range launch
PRCA DARE Awards - Waldorf Astoria Hotel, Edinburgh, 8 June
- Gold award for Consumer Relations: Single storey extensions campaign
- Gold award for Campaign Challenges: Single storey extensions campaign
About the VELUX Group
For more than 75 years, the VELUX Group has created better living environments for people around the world; making the most of daylight and fresh air through the roof. Our product programme includes roof windows and modular skylights, decorative blinds, sun screening products and roller shutters, as well as installation and smart home solutions. These products help to ensure a healthy and sustainable indoor climate, for work and learning, for play and pleasure. We work globally – with sales and manufacturing operations in more than 40 countries and around 9,500 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company wholly owned by non-profit, charitable foundations (THE VELUX FOUNDATIONS) and family. In 2016, VKR Holding had total revenue of EUR 2.4