20
July
2016

Home-owners Embark on Renovation Spree to Modernise Homes and Increase 'Family Time'

VELUX® launches campaign to help homeowners bring extra daylight to their extensions

Nearly half (47%) of the UK’s home owners taking part in a survey by leading window manufacturer VELUX® are planning to carry out home improvements over the next six months.

For the vast majority of home improvers (59%), the main reason for renovating is to either update their interior décor or modernise their homes. However, one out of every ten (10%) ‘home improvers’ is embarking on a project to create or improve space that they can spend more time together in as a family.

For this particular group of ‘family time’ seekers, they are willing to spend big to make their dream a reality, with a planned average spend of £15,589. This is more than double the planned average spend of £6,444 for all home improvers.

The home improvement survey supports the launch of a new campaign from VELUX to inspire and support homeowners with practical tips, advice and tools to help them plan for, and create their dream single story extension with VELUX roof windows.

Other key survey findings include:

  • Almost three quarters (72%) of home improvers are planning to begin their work over the next three months (July, August and September).
  • Almost half (47%) of home improvers are planning work on their kitchen, with slightly less (42%) planning work on their living space.
  • Three in ten home improvers in London (30%) are planning either an extension or conservatory.

Architectural designer and television presenter Charlie Luxton has given the campaign his backing by sharing his own bright ideas and extension tips online at www.velux.co.uk/extensions

Charlie Luxton
“Increasingly, UK homeowners are choosing to make home improvements instead of relocating to bigger and better spaces. This desire to extend and renovate rather than buy and sell is influenced by factors such as cost efficiency and a willingness to personalise existing living space.

“For family households looking to renovate, this research from VELUX® shows that enjoying more time together as a family was an influencing factor when deciding to spend money on improvements.

“It’s never too late to add light to a single-storey extension no matter what stage the project is at. When planning a new extension, it’s important to consider the impact of your plans on daylight in the home. Adding roof windows to your extension allows you to bring in daylight from above, ensuring that both your home and your extension stay light and bright.” 
Charlie Luxton
“As VELUX roof windows can bring in twice the amount of daylight to an extension as vertical windows of the same size, bringing the outside in when creating extra space is becoming more attractive to homeowners across the UK.

“For the 20,000 existing extensions without roof windows in the UK and Ireland, there’s always a solution to inject brightness by letting daylight in through the roof. Through our new extensions campaign we aim to educate and inspire homeowners to consider the benefits of adding more daylight to their homes by utilising VELUX roof windows to accompany vertical and bi-fold doors.”
Grant Sneddon, VELUX Product Manager

For ways to bring more daylight into your home and to see the difference daylight makes using the VELUX 360° Extension Experience, visit www.velux.co.uk/extensions

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About the VELUX Group

For more than 75 years, the VELUX Group has created better living environments for people around the world; making the most of daylight and fresh air through the roof. Our product programme includes roof windows and modular skylights, decorative blinds, sun screening products and roller shutters, as well as installation and smart home solutions. These products help to ensure a healthy and sustainable indoor climate, for work and learning, for play and pleasure. We work globally – with sales and manufacturing operations in more than 40 countries and around 9,500 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company wholly owned by non-profit, charitable foundations (THE VELUX FOUNDATIONS) and family. In 2016, VKR Holding had total revenue of EUR 2.4 billion, and THE VELUX FOUNDATIONS donated EUR 155 million in charitable grants. For more information, visit www.velux.com.

*Research carried out by Opinion Matters between 1st July and 5th July 2016 surveying 1,092 UK homeowners and 1,002 UK homeowners who are planning to carry out home improvements in the next six months respectively

**VELUX roof windows let in twice the amount of daylight to an extension as vertical windows of the same size – taken from VELUX publication, Daylight, Energy and Indoor Climate - Basic Book, Version 3.0 – 2014.

Contact
Michelle Adamson
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